| Crain's

Reinvestment rockets Indianapolis’ rise in tech

Indianapolis’ skyline heralded it had arrived as a titan in marketing tech last April, when 17-foot tall letters of Salesforce.com replaced those of Chase atop a 48-story office tower.

 

San Francisco-based Salesforce only a few years earlier bought Indianapolis-born ExactTarget for $2.5 billion, burnishing a Silicon Valley-on-the-prairie reputation for a Midwest city long known for manufacturing, insurance and banking.

 

Though typecast as a tech hub for marketing and call center software, Indianapolis now has hundreds of tech firms in a variety of flavors. They’ve been fueled by the sale of companies like ExactTarget, whose executives stuck around and reinvested the proceeds to launch and back startups here.

 

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